One of the biggest failings of engaging youth audience is the lack of readiness to properly consult and engage with young people to develop a message.Read more "Why Telling Won’t Cut it with a Youth Audience"
We now have a generation of young people for whom all context has changed – so how do we create content for Generation Covid?Read more "Creating content for Generation Covid – How do we get it right with a youth audience?"
Why the Government have ignored young people at their peril this results season in the UKRead more "“When you are young, they assume you know nothing”"
As news media loses trust, what do younger audiences turn to for information, particularly during lockdown? Several surveys have highlighted the ongoing shift in trust that the UK has towards media, particularly when it comes to trusted information on Covid-19. Survation spoke to over 18s in the UK and found that the BBC remained the […]Read more "How Do Gen Z and Alpha Engage With News?"
After months of digesting a stack of research papers and about to get things into design…the Coronavirus struck. It was inconceivable to put this research report out and speculate on the year ahead for children and young people without contextualising everything with the pandemic in mind. Engaging Youth 2020 is out now – download here […]Read more "Engaging Youth 2020 – Research Report on Children and Young People in the UK"
What impact will uncertainty have on children and young people in 2020?Read more "Uncertain times and the impact on young people"
How are trends in the way young people are using technology and communicating informing your work? Ofcom just dropped their Children and Parents media use and attitudes 2019 report, a global report highlighted the challenges in UK online safety for children this week and the UK Government have just announced a number of changes to […]Read more "What the latest data tells us about young people’s lives online"
“I don’t want your hope. I don’t want you to be hopeful. I want you to panic and act as if the house was on fire” – Greta Thunberg Arguably one of the loudest voices we are familiar with today on climate change, Greta Thunberg is nothing short of an emblem for young people in […]Read more "How do we engage an audience who think everyone has let them down?"
One of the fastest growing apps of 2019, TikTok is enticing brands into the fold alongside their growing user base of mainly young adults. It all began with lip-synching app Music.ly, which had grown from 90 million registered users in 2016 to over 200 million a year later. Chinese technology firm ByteDance ltd acquired it […]Read more "Do you have TikTok nailed for 2020?"
When The Access Platform asked whether we’d like to be a guest on their Inspiration on TAP podcast to talk all things Gen Z, of course… we wanted to share our geekery on the subject! Following the launch of Thread & Fable’s Engaging Youth 2019 report earlier this year, we shared some of the common […]Read more "We Spoke All Things Gen Z to the Inspiration on TAP Podcast"