What can we learn from some of the most expensive ads on the planet in 2019? With a 30 second slot costing between $5.1-$5.3m, the Super Bowl ads are famed for previewing some of the biggest movies, stars and quirkiest content. What trends in 2019 are worth talking about? Plot spoiler, it’s all about appealing […]Read more "Super Bowl Ads 2019 – What Can we Learn?"
You know the one. A campaign to engage ‘the youth’ and your boss’s boss suggests ‘doing Facebook’ or ‘Snapthingy’, or even (and this is a true story) wheeling in a youth (in this case their own son) who kindly shared the ‘news’ that you can actually advertise on Facebook these days. Great, I’ll tell that […]Read more "Ever had that awkward moment when you’re asked if you’re ‘down with the kids’?"
When it comes to marketing campaigns, is it all about the big innovative award-winners, or doing the marginal gains stuff well?Read more "Can the Marginal Gains Deliver Big?"
It’s not just the Facebook data story that’s suggested youth audiences are losing trust in social. There are several reports which pinpoint where content is losing audiences and why you might just need to ensure your multi-channel campaign is robust in 2018…Read more "So There’s Definitely a Shift in Social Trust"
Does social media have the biggest uphill battle for trust in 2018? How does Britain’s youth opinion vary to the rest of the population when it comes to trust?Read more "Social Media – Still a Force for Good or a Mistrusted Channel in 2018?"
For many it might seem incomprehensible that everything isn’t automatically digital, but in the real world there are still many networks and people who haven’t ventured into what digital could offer.Read more "Why It’s Just So Difficult When You’re Not Gen Z"
With the rise and spread of AI and explosion of bots, let’s take a moment to rate the human factor that’s keeping it real in campaigns….emotion.Read more "Emotion – Why It Keeps Your Campaigns Human"