One of the biggest failings of engaging youth audience is the lack of readiness to properly consult and engage with young people to develop a message.Read more "Why Telling Won’t Cut it with a Youth Audience"
We now have a generation of young people for whom all context has changed – so how do we create content for Generation Covid?Read more "Creating content for Generation Covid – How do we get it right with a youth audience?"
As news media loses trust, what do younger audiences turn to for information, particularly during lockdown? Several surveys have highlighted the ongoing shift in trust that the UK has towards media, particularly when it comes to trusted information on Covid-19. Survation spoke to over 18s in the UK and found that the BBC remained the […]Read more "How Do Gen Z and Alpha Engage With News?"
After months of digesting a stack of research papers and about to get things into design…the Coronavirus struck. It was inconceivable to put this research report out and speculate on the year ahead for children and young people without contextualising everything with the pandemic in mind. Engaging Youth 2020 is out now – download here […]Read more "Engaging Youth 2020 – Research Report on Children and Young People in the UK"
We’re all feeling it let’s be honest. Whether it’s concerns over health, earning a living or simply getting the weekly shopping in, this surreal time is challenging even the chilliest amongst us. But how are young people coping? Whilst many of us have worked from home before, very few of us will have experienced home […]Read more "Lockdown Life – Mental Wellbeing of Young People Pressed"
What impact will uncertainty have on children and young people in 2020?Read more "Uncertain times and the impact on young people"
What can we learn from some of the most expensive ads on the planet in 2019? With a 30 second slot costing between $5.1-$5.3m, the Super Bowl ads are famed for previewing some of the biggest movies, stars and quirkiest content. What trends in 2019 are worth talking about? Plot spoiler, it’s all about appealing […]Read more "Super Bowl Ads 2019 – What Can we Learn?"
You know the one. A campaign to engage ‘the youth’ and your boss’s boss suggests ‘doing Facebook’ or ‘Snapthingy’, or even (and this is a true story) wheeling in a youth (in this case their own son) who kindly shared the ‘news’ that you can actually advertise on Facebook these days. Great, I’ll tell that […]Read more "Ever had that awkward moment when you’re asked if you’re ‘down with the kids’?"