Technology is not new when it comes to the student experience. But 2020 most certainly underlined how different parts of the journey varied according to institution.Read more "Technology and the Student Experience"
Parental influence has continued to play an important part of engaging youth audience – but how do we engage parents within a campaign?Read more "Blame the Parents…But Not if You Want Influence"
How do you build an online community for students in 2021? We spoke to three expert digital comms pro’s on the Hear It Podcast to find out.Read more "Building Your Campus Community"
Pretty much every aspect of society, from government to wider media, perpetuate that the young are naive, ‘snowflakes’, irresponsible and need to be told, talked at and directed.Read more "When You Are Young, They Assume You Know Nothing"
One of the biggest failings of engaging youth audience is the lack of readiness to properly consult and engage with young people to develop a message.Read more "Why Telling Won’t Cut it with a Youth Audience"
We now have a generation of young people for whom all context has changed – so how do we create content for Generation Covid?Read more "Creating content for Generation Covid – How do we get it right with a youth audience?"
As news media loses trust, what do younger audiences turn to for information, particularly during lockdown? Several surveys have highlighted the ongoing shift in trust that the UK has towards media, particularly when it comes to trusted information on Covid-19. Survation spoke to over 18s in the UK and found that the BBC remained the […]Read more "How Do Gen Z and Alpha Engage With News?"
After months of digesting a stack of research papers and about to get things into design…the Coronavirus struck. It was inconceivable to put this research report out and speculate on the year ahead for children and young people without contextualising everything with the pandemic in mind. Engaging Youth 2020 is out now – download here […]Read more "Engaging Youth 2020 – Research Report on Children and Young People in the UK"
We’re all feeling it let’s be honest. Whether it’s concerns over health, earning a living or simply getting the weekly shopping in, this surreal time is challenging even the chilliest amongst us. But how are young people coping? Whilst many of us have worked from home before, very few of us will have experienced home […]Read more "Lockdown Life – Mental Wellbeing of Young People Pressed"
What impact will uncertainty have on children and young people in 2020?Read more "Uncertain times and the impact on young people"