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So There’s Definitely a Shift in Social Trust

It’s not just the Facebook data story that’s suggested youth audiences are losing trust in social. There are several reports which pinpoint where content is losing audiences and why you might just need to ensure your multi-channel campaign is robust in 2018…

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If An Advert Shows and Nobody Watches It – Is It An Advert?

If nobody sees your advert does it still cost you, should it and how can we ensure viewability and transparency as digital advertising races ahead of traditional platforms?

Read more "If An Advert Shows and Nobody Watches It – Is It An Advert?"
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