As news media loses trust, what do younger audiences turn to for information, particularly during lockdown? Several surveys have highlighted the ongoing shift in trust that the UK has towards media, particularly when it comes to trusted information on Covid-19. Survation spoke to over 18s in the UK and found that the BBC remained the […]Read more "How Do Gen Z and Alpha Engage With News?"
How are trends in the way young people are using technology and communicating informing your work? Ofcom just dropped their Children and Parents media use and attitudes 2019 report, a global report highlighted the challenges in UK online safety for children this week and the UK Government have just announced a number of changes to […]Read more "What the latest data tells us about young people’s lives online"
One of the fastest growing apps of 2019, TikTok is enticing brands into the fold alongside their growing user base of mainly young adults. It all began with lip-synching app Music.ly, which had grown from 90 million registered users in 2016 to over 200 million a year later. Chinese technology firm ByteDance ltd acquired it […]Read more "Do you have TikTok nailed for 2020?"
We trawled through the research on youth health and wellbeing so you don’t have toRead more "Are we ignoring youth health?"
Over a week since JD Wetherspoons decided to pull their social channels, has the digital world imploded, the cynics been proven, or a conversation started over the strategy behind your social accounts?Read more "A Week Since Wetherspoons Went Dark – Has the Digital Plug Been Pulled?"
It’s not just the Facebook data story that’s suggested youth audiences are losing trust in social. There are several reports which pinpoint where content is losing audiences and why you might just need to ensure your multi-channel campaign is robust in 2018…Read more "So There’s Definitely a Shift in Social Trust"
Does social media have the biggest uphill battle for trust in 2018? How does Britain’s youth opinion vary to the rest of the population when it comes to trust?Read more "Social Media – Still a Force for Good or a Mistrusted Channel in 2018?"
For many it might seem incomprehensible that everything isn’t automatically digital, but in the real world there are still many networks and people who haven’t ventured into what digital could offer.Read more "Why It’s Just So Difficult When You’re Not Gen Z"
And no, I’m not just talking about Bell Pottinger. Ok, that Newsnight interview, that phone ringing (twice!), was a nail in an inevitable coffin of PR giants Bell Pottinger this month, after standing accused of stirring up racial tension in South Africa. But it’s not the only example of why there is such a thing as bad […]Read more "Why There is Such a Thing as ‘Bad PR’"
Why are teenagers using Instagram more than any other platform in 2017 and what should marketeers be doing to appropriately engage a youth audience through this platform.Read more "Insta-Teen What You Need To Know"