It’s not just the Facebook data story that’s suggested youth audiences are losing trust in social. There are several reports which pinpoint where content is losing audiences and why you might just need to ensure your multi-channel campaign is robust in 2018…
Read more "So There’s Definitely a Shift in Social Trust"Does social media have the biggest uphill battle for trust in 2018? How does Britain’s youth opinion vary to the rest of the population when it comes to trust?
Read more "Social Media – Still a Force for Good or a Mistrusted Channel in 2018?"And no, I’m not just talking about Bell Pottinger. Ok, that Newsnight interview, that phone ringing (twice!), was a nail in an inevitable coffin of PR giants Bell Pottinger this month, after standing accused of stirring up racial tension in South Africa. But it’s not the only example of why there is such a thing as bad […]
Read more "Why There is Such a Thing as ‘Bad PR’"