Parental influence has continued to play an important part of engaging youth audience – but how do we engage parents within a campaign?Read more "Blame the Parents…But Not if You Want Influence"
It’s not just the Facebook data story that’s suggested youth audiences are losing trust in social. There are several reports which pinpoint where content is losing audiences and why you might just need to ensure your multi-channel campaign is robust in 2018…Read more "So There’s Definitely a Shift in Social Trust"
The work-life balance discussion continues to encourage a conversation not just with parents but also the blurring lines of personal and professional profile. As a proud working mum, when talking with peers this crops up a lot. The modern narrative for women sometimes feels totally unobtainable; having a career, family, hobbies, fitness AND being able […]Read more "Is there ever a balance or are well all-in when it comes to work-life profile?"