Whilst we’ve been able to use voice search for years, the boom in voice-controlled devices has sharpened the focus on what voice could mean for content and user experiences.
Read more "Voicing Opinion – Why and How Universities Should be Using Voice Search to Help Recruitment"When you’re asked to ‘get a message out’ internally if you don’t have a plan and structure in place, everything is a one-hit wonder. Let’s talk internal communications strategy
Read more "It’s hard to not know what you know – Let’s Talk Internal Comms"Over a week since JD Wetherspoons decided to pull their social channels, has the digital world imploded, the cynics been proven, or a conversation started over the strategy behind your social accounts?
Read more "A Week Since Wetherspoons Went Dark – Has the Digital Plug Been Pulled?"It’s not just the Facebook data story that’s suggested youth audiences are losing trust in social. There are several reports which pinpoint where content is losing audiences and why you might just need to ensure your multi-channel campaign is robust in 2018…
Read more "So There’s Definitely a Shift in Social Trust"Does social media have the biggest uphill battle for trust in 2018? How does Britain’s youth opinion vary to the rest of the population when it comes to trust?
Read more "Social Media – Still a Force for Good or a Mistrusted Channel in 2018?"For many it might seem incomprehensible that everything isn’t automatically digital, but in the real world there are still many networks and people who haven’t ventured into what digital could offer.
Read more "Why It’s Just So Difficult When You’re Not Gen Z"With the rise and spread of AI and explosion of bots, let’s take a moment to rate the human factor that’s keeping it real in campaigns….emotion.
Read more "Emotion – Why It Keeps Your Campaigns Human"If nobody sees your advert does it still cost you, should it and how can we ensure viewability and transparency as digital advertising races ahead of traditional platforms?
Read more "If An Advert Shows and Nobody Watches It – Is It An Advert?"Influencer campaigns; how to develop, measure and identify influencers as part of your campaign.
Read more "Under The Influence?"And no, I’m not just talking about Bell Pottinger. Ok, that Newsnight interview, that phone ringing (twice!), was a nail in an inevitable coffin of PR giants Bell Pottinger this month, after standing accused of stirring up racial tension in South Africa. But it’s not the only example of why there is such a thing as bad […]
Read more "Why There is Such a Thing as ‘Bad PR’"
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