Ever had that awkward moment when you’re asked if you’re ‘down with the kids’?

You know the one. A campaign to engage ‘the youth’ and your boss’s boss suggests ‘doing Facebook’ or ‘Snapthingy’, or even (and this is a true story) wheeling in a youth (in this case their own son) who kindly shared the ‘news’ that you can actually advertise on Facebook these days. Great, I’ll tell that […]

2018 is a wrap… How winning Best Agency at the Unawards helped top it

Picking up Best Agency/Freelancer at the Comms2point0 Unawards earlier this month was absolutely unreal for Thread & Fable and a brilliant end to a great 2018. With over 420 entries to the awards this year, to be shortlisted twice for Best Agency / Freelancer for our work with Birmingham Metropolitan College and Women in Sport, was […]

Can the Marginal Gains Deliver Big?

When it comes to marketing campaigns, is it all about the big innovative award-winners, or doing the marginal gains stuff well?

Well We Weren’t Expecting That…..

It was great to be shortlisted for ‘Best Internal Communications Campaign’ for our work with Birmingham Metropolitan College (BMet), in the CIPR Midlands PRide Awards. We were stoked – competition was high and the shortlist was impressive. The project genuinely created some significant results, integrating digital and offline channels and exceeded all benchmarks we’d worked […]

Trash Talk and Sales Gimmicks – WTF just happened during University Clearing?

Considering choosing a university is akin to making a big life decision like moving house and has over 100 factors that students will consider, you’d be surprised perhaps at some of the antics this year during clearing. It’s a really exciting time for higher education marketing. Your clearing strategy will build on your campaigns throughout […]

If You Thought GDPR Was Annoying, Wait Until You Hear About THESE

Ok, they’ve not got a catchy acronym yet but after the mind-numbing circus that was GDPR, you really need to be aware of the apocalypse that could be coming your way…. Article 13 and Article 11. User-generated content, links to articles from your website and (be brave) even memes could all be the stuff of […]

Voicing Opinion – Why and How Universities Should be Using Voice Search to Help Recruitment

Whilst we’ve been able to use voice search for years, the boom in voice-controlled devices has sharpened the focus on what voice could mean for content and user experiences.