Creating content for Generation Covid – How do we get it right with a youth audience?

We now have a generation of young people for whom all context has changed – so how do we create content for Generation Covid?

“When you are young, they assume you know nothing”

Why the Government have ignored young people at their peril this results season in the UK

We Spoke All Things Gen Z to the Inspiration on TAP Podcast

When The Access Platform asked whether we’d like to be a guest on their Inspiration on TAP podcast to talk all things Gen Z, of course… we wanted to share our geekery on the subject! Following the launch of Thread & Fable’s Engaging Youth 2019 report earlier this year, we shared some of the common […]

ABC’s to Paychecks – what the data tells us about study and prospects for Gen Z

In the third blog based on Thread & Fable’s Engaging Youth 2019 research, we take a look at what the data is telling us when it comes to study and work prospects for UK youth. Girls out-perform boys – but at what cost? Whilst socio-economic disparities play a significant part of the story when it […]

Trash Talk and Sales Gimmicks – WTF just happened during University Clearing?

Considering choosing a university is akin to making a big life decision like moving house and has over 100 factors that students will consider, you’d be surprised perhaps at some of the antics this year during clearing. It’s a really exciting time for higher education marketing. Your clearing strategy will build on your campaigns throughout […]

Voicing Opinion – Why and How Universities Should be Using Voice Search to Help Recruitment

Whilst we’ve been able to use voice search for years, the boom in voice-controlled devices has sharpened the focus on what voice could mean for content and user experiences.