The impact of lockdown (part 1) on young people has been bad enough. Things need to be addressed now rather than waiting for a finish line we don’t know exists.
Read more "Impact on young people: the procrastination has to stop"One of the biggest failings of engaging youth audience is the lack of readiness to properly consult and engage with young people to develop a message.
Read more "Why Telling Won’t Cut it with a Youth Audience"We now have a generation of young people for whom all context has changed – so how do we create content for Generation Covid?
Read more "Creating content for Generation Covid – How do we get it right with a youth audience?"As news media loses trust, what do younger audiences turn to for information, particularly during lockdown? Several surveys have highlighted the ongoing shift in trust that the UK has towards media, particularly when it comes to trusted information on Covid-19. Survation spoke to over 18s in the UK and found that the BBC remained the […]
Read more "How Do Gen Z and Alpha Engage With News?"After months of digesting a stack of research papers and about to get things into design…the Coronavirus struck. It was inconceivable to put this research report out and speculate on the year ahead for children and young people without contextualising everything with the pandemic in mind. Engaging Youth 2020 is out now – download here […]
Read more "Engaging Youth 2020 – Research Report on Children and Young People in the UK"One of the fastest growing apps of 2019, TikTok is enticing brands into the fold alongside their growing user base of mainly young adults. It all began with lip-synching app Music.ly, which had grown from 90 million registered users in 2016 to over 200 million a year later. Chinese technology firm ByteDance ltd acquired it […]
Read more "Do you have TikTok nailed for 2020?"When The Access Platform asked whether we’d like to be a guest on their Inspiration on TAP podcast to talk all things Gen Z, of course… we wanted to share our geekery on the subject! Following the launch of Thread & Fable’s Engaging Youth 2019 report earlier this year, we shared some of the common […]
Read more "We Spoke All Things Gen Z to the Inspiration on TAP Podcast"In the third blog based on Thread & Fable’s Engaging Youth 2019 research, we take a look at what the data is telling us when it comes to study and work prospects for UK youth. Girls out-perform boys – but at what cost? Whilst socio-economic disparities play a significant part of the story when it […]
Read more "ABC’s to Paychecks – what the data tells us about study and prospects for Gen Z"In our second blog based on Thread & Fable’s Engaging Youth 2019 research and the latest findings that have been out since, we take a wonder through the key relationships surrounding young people and how these can shape and inform our approach to engaging them. No matter what product or service you’re offering, or […]
Read more "You can’t pick your family, but you can curate everything else"We trawled through the research on youth health and wellbeing so you don’t have to
Read more "Are we ignoring youth health?"