When The Access Platform asked whether we’d like to be a guest on their Inspiration on TAP podcast to talk all things Gen Z, of course… we wanted to share our geekery on the subject! Following the launch of Thread & Fable’s Engaging Youth 2019 report earlier this year, we shared some of the common […]Read more "We Spoke All Things Gen Z to the Inspiration on TAP Podcast"
In the third blog based on Thread & Fable’s Engaging Youth 2019 research, we take a look at what the data is telling us when it comes to study and work prospects for UK youth. Girls out-perform boys – but at what cost? Whilst socio-economic disparities play a significant part of the story when it […]Read more "ABC’s to Paychecks – what the data tells us about study and prospects for Gen Z"
We trawled through the research on youth health and wellbeing so you don’t have toRead more "Are we ignoring youth health?"
What can we learn from some of the most expensive ads on the planet in 2019? With a 30 second slot costing between $5.1-$5.3m, the Super Bowl ads are famed for previewing some of the biggest movies, stars and quirkiest content. What trends in 2019 are worth talking about? Plot spoiler, it’s all about appealing […]Read more "Super Bowl Ads 2019 – What Can we Learn?"
You know the one. A campaign to engage ‘the youth’ and your boss’s boss suggests ‘doing Facebook’ or ‘Snapthingy’, or even (and this is a true story) wheeling in a youth (in this case their own son) who kindly shared the ‘news’ that you can actually advertise on Facebook these days. Great, I’ll tell that […]Read more "Ever had that awkward moment when you’re asked if you’re ‘down with the kids’?"
Considering choosing a university is akin to making a big life decision like moving house and has over 100 factors that students will consider, you’d be surprised perhaps at some of the antics this year during clearing. It’s a really exciting time for higher education marketing. Your clearing strategy will build on your campaigns throughout […]Read more "Trash Talk and Sales Gimmicks – WTF just happened during University Clearing?"
Ok, they’ve not got a catchy acronym yet but after the mind-numbing circus that was GDPR, you really need to be aware of the apocalypse that could be coming your way…. Article 13 and Article 11. User-generated content, links to articles from your website and (be brave) even memes could all be the stuff of […]Read more "If You Thought GDPR Was Annoying, Wait Until You Hear About THESE"