One of the biggest failings of engaging youth audience is the lack of readiness to properly consult and engage with young people to develop a message.Read more "Why Telling Won’t Cut it with a Youth Audience"
You know the one. A campaign to engage ‘the youth’ and your boss’s boss suggests ‘doing Facebook’ or ‘Snapthingy’, or even (and this is a true story) wheeling in a youth (in this case their own son) who kindly shared the ‘news’ that you can actually advertise on Facebook these days. Great, I’ll tell that […]Read more "Ever had that awkward moment when you’re asked if you’re ‘down with the kids’?"
Whilst we’ve been able to use voice search for years, the boom in voice-controlled devices has sharpened the focus on what voice could mean for content and user experiences.Read more "Voicing Opinion – Why and How Universities Should be Using Voice Search to Help Recruitment"