One of the biggest failings of engaging youth audience is the lack of readiness to properly consult and engage with young people to develop a message.Read more "Why Telling Won’t Cut it with a Youth Audience"
And no, I’m not just talking about Bell Pottinger. Ok, that Newsnight interview, that phone ringing (twice!), was a nail in an inevitable coffin of PR giants Bell Pottinger this month, after standing accused of stirring up racial tension in South Africa. But it’s not the only example of why there is such a thing as bad […]Read more "Why There is Such a Thing as ‘Bad PR’"