You know the one. A campaign to engage ‘the youth’ and your boss’s boss suggests ‘doing Facebook’ or ‘Snapthingy’, or even (and this is a true story) wheeling in a youth (in this case their own son) who kindly shared the ‘news’ that you can actually advertise on Facebook these days. Great, I’ll tell that […]Read more "Ever had that awkward moment when you’re asked if you’re ‘down with the kids’?"
When you’re asked to ‘get a message out’ internally if you don’t have a plan and structure in place, everything is a one-hit wonder. Let’s talk internal communications strategyRead more "It’s hard to not know what you know – Let’s Talk Internal Comms"
It’s not just the Facebook data story that’s suggested youth audiences are losing trust in social. There are several reports which pinpoint where content is losing audiences and why you might just need to ensure your multi-channel campaign is robust in 2018…Read more "So There’s Definitely a Shift in Social Trust"
With the rise and spread of AI and explosion of bots, let’s take a moment to rate the human factor that’s keeping it real in campaigns….emotion.Read more "Emotion – Why It Keeps Your Campaigns Human"
Influencer campaigns; how to develop, measure and identify influencers as part of your campaign.Read more "Under The Influence?"
Yes, I like Albert Einstein quotes too. It’s a pertinent one though; when brands explain what they offer and try to impress, they often miss the mark by not getting it across simply enough. So as marketers and communicators, how do we better balance the corporate needs with wider audience demands and preferences and simply […]Read more "“If you can’t explain it simply, you don’t know it well enough”"