We now have a generation of young people for whom all context has changed – so how do we create content for Generation Covid?Read more "Creating content for Generation Covid – How do we get it right with a youth audience?"
Whilst we’ve been able to use voice search for years, the boom in voice-controlled devices has sharpened the focus on what voice could mean for content and user experiences.Read more "Voicing Opinion – Why and How Universities Should be Using Voice Search to Help Recruitment"
Over a week since JD Wetherspoons decided to pull their social channels, has the digital world imploded, the cynics been proven, or a conversation started over the strategy behind your social accounts?Read more "A Week Since Wetherspoons Went Dark – Has the Digital Plug Been Pulled?"
With the rise and spread of AI and explosion of bots, let’s take a moment to rate the human factor that’s keeping it real in campaigns….emotion.Read more "Emotion – Why It Keeps Your Campaigns Human"
Do many of us watch TV as it happens much anymore, or buy CDs and DVDs for that matter? It’s not surprising then that after the disruptions in the TV, music and film industries, live sport isn’t far behind from changing entirely as we know it. Live social continues to cause tensions as both live […]Read more "On Demand Disrupting The Game?"
With more channels to choose from, a breadth of data to apply and more noise than ever to cut through, sometimes we need to strip things back and get the basics right before getting distracted by the latest trend. Read more on ‘Why Doing Your Fractions Helps in Marketing’ on our Medium post here. Listening: […]Read more "5 Campaign Building Tips"