Millennials, Gen Z, the ‘native’ youth – it’s all a load of spin. I’ve found it incredible to listen to an agency say “young people are unreachable right now” along with one saying “well, I’m a millennial so we can reach others” (ahem my marketing spin bracket is actually Xeniels). Maybe it’s because as we […]Read more "Why Everyone Is Obsessed With Youth"
Yes, I like Albert Einstein quotes too. It’s a pertinent one though; when brands explain what they offer and try to impress, they often miss the mark by not getting it across simply enough. So as marketers and communicators, how do we better balance the corporate needs with wider audience demands and preferences and simply […]Read more "“If you can’t explain it simply, you don’t know it well enough”"