After months of digesting a stack of research papers and about to get things into design…the Coronavirus struck. It was inconceivable to put this research report out and speculate on the year ahead for children and young people without contextualising everything with the pandemic in mind. Engaging Youth 2020 is out now – download here […]Read more "Engaging Youth 2020 – Research Report on Children and Young People in the UK"
You know the one. A campaign to engage ‘the youth’ and your boss’s boss suggests ‘doing Facebook’ or ‘Snapthingy’, or even (and this is a true story) wheeling in a youth (in this case their own son) who kindly shared the ‘news’ that you can actually advertise on Facebook these days. Great, I’ll tell that […]Read more "Ever had that awkward moment when you’re asked if you’re ‘down with the kids’?"
Picking up Best Agency/Freelancer at the Comms2point0 Unawards earlier this month was absolutely unreal for Thread & Fable and a brilliant end to a great 2018. With over 420 entries to the awards this year, to be shortlisted twice for Best Agency / Freelancer for our work with Birmingham Metropolitan College and Women in Sport, was […]Read more "2018 is a wrap… How winning Best Agency at the Unawards helped top it"
When it comes to marketing campaigns, is it all about the big innovative award-winners, or doing the marginal gains stuff well?Read more "Can the Marginal Gains Deliver Big?"
It was great to be shortlisted for ‘Best Internal Communications Campaign’ for our work with Birmingham Metropolitan College (BMet), in the CIPR Midlands PRide Awards. We were stoked – competition was high and the shortlist was impressive. The project genuinely created some significant results, integrating digital and offline channels and exceeded all benchmarks we’d worked […]Read more "Well We Weren’t Expecting That….."
Ok, they’ve not got a catchy acronym yet but after the mind-numbing circus that was GDPR, you really need to be aware of the apocalypse that could be coming your way…. Article 13 and Article 11. User-generated content, links to articles from your website and (be brave) even memes could all be the stuff of […]Read more "If You Thought GDPR Was Annoying, Wait Until You Hear About THESE"
Whilst we’ve been able to use voice search for years, the boom in voice-controlled devices has sharpened the focus on what voice could mean for content and user experiences.Read more "Voicing Opinion – Why and How Universities Should be Using Voice Search to Help Recruitment"
When you’re asked to ‘get a message out’ internally if you don’t have a plan and structure in place, everything is a one-hit wonder. Let’s talk internal communications strategyRead more "It’s hard to not know what you know – Let’s Talk Internal Comms"
Does social media have the biggest uphill battle for trust in 2018? How does Britain’s youth opinion vary to the rest of the population when it comes to trust?Read more "Social Media – Still a Force for Good or a Mistrusted Channel in 2018?"
And no, I’m not just talking about Bell Pottinger. Ok, that Newsnight interview, that phone ringing (twice!), was a nail in an inevitable coffin of PR giants Bell Pottinger this month, after standing accused of stirring up racial tension in South Africa. But it’s not the only example of why there is such a thing as bad […]Read more "Why There is Such a Thing as ‘Bad PR’"