What can we learn from some of the most expensive ads on the planet in 2019? With a 30 second slot costing between $5.1-$5.3m, the Super Bowl ads are famed for previewing some of the biggest movies, stars and quirkiest content. What trends in 2019 are worth talking about? Plot spoiler, it’s all about appealing […]Read more "Super Bowl Ads 2019 – What Can we Learn?"
Picking up Best Agency/Freelancer at the Comms2point0 Unawards earlier this month was absolutely unreal for Thread & Fable and a brilliant end to a great 2018. With over 420 entries to the awards this year, to be shortlisted twice for Best Agency / Freelancer for our work with Birmingham Metropolitan College and Women in Sport, was […]Read more "2018 is a wrap… How winning Best Agency at the Unawards helped top it"
When it comes to marketing campaigns, is it all about the big innovative award-winners, or doing the marginal gains stuff well?Read more "Can the Marginal Gains Deliver Big?"
When you’re asked to ‘get a message out’ internally if you don’t have a plan and structure in place, everything is a one-hit wonder. Let’s talk internal communications strategyRead more "It’s hard to not know what you know – Let’s Talk Internal Comms"
With the rise and spread of AI and explosion of bots, let’s take a moment to rate the human factor that’s keeping it real in campaigns….emotion.Read more "Emotion – Why It Keeps Your Campaigns Human"
If nobody sees your advert does it still cost you, should it and how can we ensure viewability and transparency as digital advertising races ahead of traditional platforms?Read more "If An Advert Shows and Nobody Watches It – Is It An Advert?"
Influencer campaigns; how to develop, measure and identify influencers as part of your campaign.Read more "Under The Influence?"