Parental influence has continued to play an important part of engaging youth audience – but how do we engage parents within a campaign?Read more "Blame the Parents…But Not if You Want Influence"
After months of digesting a stack of research papers and about to get things into design…the Coronavirus struck. It was inconceivable to put this research report out and speculate on the year ahead for children and young people without contextualising everything with the pandemic in mind. Engaging Youth 2020 is out now – download here […]Read more "Engaging Youth 2020 – Research Report on Children and Young People in the UK"
What can we learn from some of the most expensive ads on the planet in 2019? With a 30 second slot costing between $5.1-$5.3m, the Super Bowl ads are famed for previewing some of the biggest movies, stars and quirkiest content. What trends in 2019 are worth talking about? Plot spoiler, it’s all about appealing […]Read more "Super Bowl Ads 2019 – What Can we Learn?"
Picking up Best Agency/Freelancer at the Comms2point0 Unawards earlier this month was absolutely unreal for Thread & Fable and a brilliant end to a great 2018. With over 420 entries to the awards this year, to be shortlisted twice for Best Agency / Freelancer for our work with Birmingham Metropolitan College and Women in Sport, was […]Read more "2018 is a wrap… How winning Best Agency at the Unawards helped top it"
When it comes to marketing campaigns, is it all about the big innovative award-winners, or doing the marginal gains stuff well?Read more "Can the Marginal Gains Deliver Big?"
When you’re asked to ‘get a message out’ internally if you don’t have a plan and structure in place, everything is a one-hit wonder. Let’s talk internal communications strategyRead more "It’s hard to not know what you know – Let’s Talk Internal Comms"
With the rise and spread of AI and explosion of bots, let’s take a moment to rate the human factor that’s keeping it real in campaigns….emotion.Read more "Emotion – Why It Keeps Your Campaigns Human"
If nobody sees your advert does it still cost you, should it and how can we ensure viewability and transparency as digital advertising races ahead of traditional platforms?Read more "If An Advert Shows and Nobody Watches It – Is It An Advert?"
Influencer campaigns; how to develop, measure and identify influencers as part of your campaign.Read more "Under The Influence?"
Why are teenagers using Instagram more than any other platform in 2017 and what should marketeers be doing to appropriately engage a youth audience through this platform.Read more "Insta-Teen What You Need To Know"