This episode we're talking all things behaviour change and health as we chat with communications specialist Leanne Hughes from NHS Lothian. We're starting this theme with perhaps the most tricky with youth audiences – sexual health.How to avoid embarrassing, offending, or missing the point all together when it comes to getting vital messaging out to influence behaviours with a youth audience when it comes to sex? She’s commissioned work including an over-sized cartoon willy running around Edinburgh to promote online condom ordering (nil points from Instagram but a laugh from the intended audience) and animations about access to abortion services (in several European countries), which have been classed as acceptable as a clinical consultation by the RCT research attached to the work.  https://www.ccard.org.uk/ https://www.healthyrespect.co.uk/Pregnancy/abortion/Pages/default.aspx