the Hear It Podcast

the Hear It Podcast brings the latest insights and ideas on how to better engage youth audiences within marketing and communications.

Hosted by Thread & Fable founder, Rebecca Roberts, interviews will explore themes around the challenges, opportunities and issues when it comes to effectively engaging children and young people.

For all inquiries about the podcast email info@threadandfable.com

Hear It Podcast: Episode 17 Behaviour change and health messages with Leanne Hughes The Hear It Podcast

This episode we're talking all things behaviour change and health as we chat with communications specialist Leanne Hughes from NHS Lothian. We're starting this theme with perhaps the most tricky with youth audiences – sexual health.How to avoid embarrassing, offending, or missing the point all together when it comes to getting vital messaging out to influence behaviours with a youth audience when it comes to sex? She’s commissioned work including an over-sized cartoon willy running around Edinburgh to promote online condom ordering (nil points from Instagram but a laugh from the intended audience) and animations about access to abortion services (in several European countries), which have been classed as acceptable as a clinical consultation by the RCT research attached to the work.  https://www.ccard.org.uk/ https://www.healthyrespect.co.uk/Pregnancy/abortion/Pages/default.aspx
  1. Hear It Podcast: Episode 17 Behaviour change and health messages with Leanne Hughes
  2. Hear It Podcast: Episode 16 Working and creating with young people with Amy Kean
  3. Hear It Podcast: Episode 15 Working and creating with young people with Jay Richards
  4. Hear It Podcast: Episode 14 Working and Creating with Young People with Harry Beard
  5. Hear It Podcast: Episode 13 technology and the student experience with Mark Higginson and Guy Andrews