Blog

Oct 16, 20245 min read

Young workforce? Call the Gen Z whisperers

In a bid to better understand their younger workforces, corporations are fuelling a wave of new consultants - the Gen Z whisperers.

Jul 10, 20235 min read

This blog was written for the Chartered Institute of Public Relations Influence online You don’t need to go far to find scaremongering...

Mar 17, 20233 min read

Hearing straight from customers through reviews has been a pillar of marketing for decades. With the rise in shopping on social media and...

Jan 30, 20232 min read

What you need to know about the new social media app Bondee, that's taken Asia by storm.

Dec 21, 20223 min read

While the typical recruitment cycle and format of study has changed little in recent history, the pandemic definitely showed students...

Dec 16, 20226 min read

The new voter ID legislation confirmed this week, may on the face of it seem like a subtle progression to voting regulation in the UK....

Nov 10, 20222 min read

Are Gen Z less resilient at work than previous generations? Explore the concept of resilience in workplace culture.

Nov 4, 20222 min read

The holy grail of youth marketing - is your brand cool enough for that youth segment?

Oct 27, 20223 min read

The turbulance of recent years may call into question our confidence in political decision-making, but what about youth audiences?

Oct 11, 20223 min read

The social media app from France that claims to be the real deal hit over 50m downloads this month, but long term, can BeReal sustain its...

Oct 6, 20224 min read

If the generation who have battled through crucial developmental years during a pandemic hadn’t already faced enough of a hangover to...