Blog

Jul 10, 20235 min read

Why you need to stop talking AT youth audiences

This blog was written for the Chartered Institute of Public Relations Influence online You don’t need to go far to find scaremongering...

Mar 17, 20233 min read

Shoppertainment, Real Reviews and Deinfluencers – the State of Social Shopping

Hearing straight from customers through reviews has been a pillar of marketing for decades. With the rise in shopping on social media and...

Nov 28, 20222 min read

Teen Spirit and How to Influence it

The very nature of teens experimenting, rebelling and exploring their boundaries means that you need to understand context before campaigns