We’re all feeling it let’s be honest. Whether it’s concerns over health, earning a living or simply getting the weekly shopping in, this surreal time is challenging even the chilliest amongst us. But how are young people coping? Whilst many of us have worked from home before, very few of us will have experienced home […]
Read more "Lockdown Life – Mental Wellbeing of Young People Pressed"What impact will uncertainty have on children and young people in 2020?
Read more "Uncertain times and the impact on young people"How are trends in the way young people are using technology and communicating informing your work? Ofcom just dropped their Children and Parents media use and attitudes 2019 report, a global report highlighted the challenges in UK online safety for children this week and the UK Government have just announced a number of changes to […]
Read more "What the latest data tells us about young people’s lives online"“I don’t want your hope. I don’t want you to be hopeful. I want you to panic and act as if the house was on fire” – Greta Thunberg Arguably one of the loudest voices we are familiar with today on climate change, Greta Thunberg is nothing short of an emblem for young people in […]
Read more "How do we engage an audience who think everyone has let them down?"One of the fastest growing apps of 2019, TikTok is enticing brands into the fold alongside their growing user base of mainly young adults. It all began with lip-synching app Music.ly, which had grown from 90 million registered users in 2016 to over 200 million a year later. Chinese technology firm ByteDance ltd acquired it […]
Read more "Do you have TikTok nailed for 2020?"When The Access Platform asked whether we’d like to be a guest on their Inspiration on TAP podcast to talk all things Gen Z, of course… we wanted to share our geekery on the subject! Following the launch of Thread & Fable’s Engaging Youth 2019 report earlier this year, we shared some of the common […]
Read more "We Spoke All Things Gen Z to the Inspiration on TAP Podcast"In the third blog based on Thread & Fable’s Engaging Youth 2019 research, we take a look at what the data is telling us when it comes to study and work prospects for UK youth. Girls out-perform boys – but at what cost? Whilst socio-economic disparities play a significant part of the story when it […]
Read more "ABC’s to Paychecks – what the data tells us about study and prospects for Gen Z"In our second blog based on Thread & Fable’s Engaging Youth 2019 research and the latest findings that have been out since, we take a wonder through the key relationships surrounding young people and how these can shape and inform our approach to engaging them. No matter what product or service you’re offering, or […]
Read more "You can’t pick your family, but you can curate everything else"We trawled through the research on youth health and wellbeing so you don’t have to
Read more "Are we ignoring youth health?"What can we learn from some of the most expensive ads on the planet in 2019? With a 30 second slot costing between $5.1-$5.3m, the Super Bowl ads are famed for previewing some of the biggest movies, stars and quirkiest content. What trends in 2019 are worth talking about? Plot spoiler, it’s all about appealing […]
Read more "Super Bowl Ads 2019 – What Can we Learn?"