Considering choosing a university is akin to making a big life decision like moving house and has over 100 factors that students will consider, you’d be surprised perhaps at some of the antics this year during clearing. It’s a really exciting time for higher education marketing. Your clearing strategy will build on your campaigns throughout […]Read more "Trash Talk and Sales Gimmicks – WTF just happened during University Clearing?"
Ok, they’ve not got a catchy acronym yet but after the mind-numbing circus that was GDPR, you really need to be aware of the apocalypse that could be coming your way…. Article 13 and Article 11. User-generated content, links to articles from your website and (be brave) even memes could all be the stuff of […]Read more "If You Thought GDPR Was Annoying, Wait Until You Hear About THESE"
Whilst we’ve been able to use voice search for years, the boom in voice-controlled devices has sharpened the focus on what voice could mean for content and user experiences.Read more "Voicing Opinion – Why and How Universities Should be Using Voice Search to Help Recruitment"
When you’re asked to ‘get a message out’ internally if you don’t have a plan and structure in place, everything is a one-hit wonder. Let’s talk internal communications strategyRead more "It’s hard to not know what you know – Let’s Talk Internal Comms"
Over a week since JD Wetherspoons decided to pull their social channels, has the digital world imploded, the cynics been proven, or a conversation started over the strategy behind your social accounts?Read more "A Week Since Wetherspoons Went Dark – Has the Digital Plug Been Pulled?"
It’s not just the Facebook data story that’s suggested youth audiences are losing trust in social. There are several reports which pinpoint where content is losing audiences and why you might just need to ensure your multi-channel campaign is robust in 2018…Read more "So There’s Definitely a Shift in Social Trust"
Does social media have the biggest uphill battle for trust in 2018? How does Britain’s youth opinion vary to the rest of the population when it comes to trust?Read more "Social Media – Still a Force for Good or a Mistrusted Channel in 2018?"