Do you have TikTok nailed for 2020?

One of the fastest growing apps of 2019, TikTok is enticing brands into the fold alongside their growing user base of mainly young adults. It all began with lip-synching app Music.ly, which had grown from 90 million registered users in 2016 to over 200 million a year later. Chinese technology firm ByteDance ltd acquired it […]

We Spoke All Things Gen Z to the Inspiration on TAP Podcast

When The Access Platform asked whether we’d like to be a guest on their Inspiration on TAP podcast to talk all things Gen Z, of course… we wanted to share our geekery on the subject! Following the launch of Thread & Fable’s Engaging Youth 2019 report earlier this year, we shared some of the common […]

ABC’s to Paychecks – what the data tells us about study and prospects for Gen Z

In the third blog based on Thread & Fable’s Engaging Youth 2019 research, we take a look at what the data is telling us when it comes to study and work prospects for UK youth. Girls out-perform boys – but at what cost? Whilst socio-economic disparities play a significant part of the story when it […]

You can’t pick your family, but you can curate everything else

In our second blog based on Thread & Fable’s Engaging Youth 2019 research and the latest findings that have been out since, we take a wonder through the key relationships surrounding young people and how these can shape and inform our approach to engaging them. No matter what product or service you’re offering, or […]

Are we ignoring youth health?

We trawled through the research on youth health and wellbeing so you don’t have to

Super Bowl Ads 2019 – What Can we Learn?

What can we learn from some of the most expensive ads on the planet in 2019? With a 30 second slot costing between $5.1-$5.3m, the Super Bowl ads are famed for previewing some of the biggest movies, stars and quirkiest content. What trends in 2019 are worth talking about? Plot spoiler, it’s all about appealing […]

Ever had that awkward moment when you’re asked if you’re ‘down with the kids’?

You know the one. A campaign to engage ‘the youth’ and your boss’s boss suggests ‘doing Facebook’ or ‘Snapthingy’, or even (and this is a true story) wheeling in a youth (in this case their own son) who kindly shared the ‘news’ that you can actually advertise on Facebook these days. Great, I’ll tell that […]