Working with Young People

Too often, a token ‘young person’ is used as a barometer for all young people. Looking back on three Hear It Podcast guests on how best to work with youth audiences.

Technology and the Student Experience

Technology is not new when it comes to the student experience. But 2020 most certainly underlined how different parts of the journey varied according to institution.

Politics Must Remember Youth Audiences Are Watching

Whilst the youth vote is so often talked about as influential to political outcomes, it’s bewildering to see some of the attempts to engage young people.

Blame the Parents…But Not if You Want Influence

Parental influence has continued to play an important part of engaging youth audience – but how do we engage parents within a campaign?

Building Your Campus Community

How do you build an online community for students in 2021? We spoke to three expert digital comms pro’s on the Hear It Podcast to find out.

When You Are Young, They Assume You Know Nothing

Pretty much every aspect of society, from government to wider media, perpetuate that the young are naive, ‘snowflakes’, irresponsible and need to be told, talked at and directed.

Impact on young people: the procrastination has to stop

The impact of lockdown (part 1) on young people has been bad enough. Things need to be addressed now rather than waiting for a finish line we don’t know exists.

Why Telling Won’t Cut it with a Youth Audience

One of the biggest failings of engaging youth audience is the lack of readiness to properly consult and engage with young people to develop a message.

Creating content for Generation Covid – How do we get it right with a youth audience?

We now have a generation of young people for whom all context has changed – so how do we create content for Generation Covid?

“When you are young, they assume you know nothing”

Why the Government have ignored young people at their peril this results season in the UK

Thread & Fable

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