For many it might seem incomprehensible that everything isn’t automatically digital, but in the real world there are still many networks and people who haven’t ventured into what digital could offer.Read more "Why It’s Just So Difficult When You’re Not Gen Z"
With the rise and spread of AI and explosion of bots, let’s take a moment to rate the human factor that’s keeping it real in campaigns….emotion.Read more "Emotion – Why It Keeps Your Campaigns Human"
If nobody sees your advert does it still cost you, should it and how can we ensure viewability and transparency as digital advertising races ahead of traditional platforms?Read more "If An Advert Shows and Nobody Watches It – Is It An Advert?"
The work-life balance discussion continues to encourage a conversation not just with parents but also the blurring lines of personal and professional profile. As a proud working mum, when talking with peers this crops up a lot. The modern narrative for women sometimes feels totally unobtainable; having a career, family, hobbies, fitness AND being able […]Read more "Is there ever a balance or are well all-in when it comes to work-life profile?"
Influencer campaigns; how to develop, measure and identify influencers as part of your campaign.Read more "Under The Influence?"
And no, I’m not just talking about Bell Pottinger. Ok, that Newsnight interview, that phone ringing (twice!), was a nail in an inevitable coffin of PR giants Bell Pottinger this month, after standing accused of stirring up racial tension in South Africa. But it’s not the only example of why there is such a thing as bad […]Read more "Why There is Such a Thing as ‘Bad PR’"
Do many of us watch TV as it happens much anymore, or buy CDs and DVDs for that matter? It’s not surprising then that after the disruptions in the TV, music and film industries, live sport isn’t far behind from changing entirely as we know it. Live social continues to cause tensions as both live […]Read more "On Demand Disrupting The Game?"