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Why do run clubs have a grip on Gen Z?
While running clubs aren't new, they're offering both fitness and social spaces that are rapidly on the up for Gen Z audiences.
Jan 302 min read
All About Alphas
Check out All About Alphas, the first report of the Engaging Youth Series 2025
Jan 302 min read
2025 - the beginning of the Beta babies
All Gen Alphas have been created and this year marks the start of a new generation - Gen Beta.
Jan 142 min read
How in-game features linked to gambling have young gamers in a choke hold
With loot boxes and skin trading, what do we know about the links to gambling that young gamers are at risk from?
Dec 18, 20244 min read
Age ain't nothing but a number... unless you're recruiting students
While demographics aren't a personality in order to connect with communities, they can highlight important patterns, particularly in HE
Dec 12, 20242 min read
Why demographics aren't a personality
Our age and location aren't personality traits so we really should move beyond trying to recruit students like they are!
Dec 3, 20242 min read
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