Technology is not new when it comes to the student experience. But 2020 most certainly underlined how different parts of the journey varied according to institution.Read more "Technology and the Student Experience"
Whilst the youth vote is so often talked about as influential to political outcomes, it’s bewildering to see some of the attempts to engage young people.Read more "Politics Must Remember Youth Audiences Are Watching"
Parental influence has continued to play an important part of engaging youth audience – but how do we engage parents within a campaign?Read more "Blame the Parents…But Not if You Want Influence"
How do you build an online community for students in 2021? We spoke to three expert digital comms pro’s on the Hear It Podcast to find out.Read more "Building Your Campus Community"
Pretty much every aspect of society, from government to wider media, perpetuate that the young are naive, ‘snowflakes’, irresponsible and need to be told, talked at and directed.Read more "When You Are Young, They Assume You Know Nothing"
The impact of lockdown (part 1) on young people has been bad enough. Things need to be addressed now rather than waiting for a finish line we don’t know exists.Read more "Impact on young people: the procrastination has to stop"
One of the biggest failings of engaging youth audience is the lack of readiness to properly consult and engage with young people to develop a message.Read more "Why Telling Won’t Cut it with a Youth Audience"
We now have a generation of young people for whom all context has changed – so how do we create content for Generation Covid?Read more "Creating content for Generation Covid – How do we get it right with a youth audience?"
Why the Government have ignored young people at their peril this results season in the UKRead more "“When you are young, they assume you know nothing”"
What can we learn from the infodemic that has been as present throughout pandemic as the virus itself? This may be labelled the pandemic that flourished on poor communications. From the very nature of the way the news of the virus broke, to the conspiracy theories and false claims that have circled since. The daily […]Read more "Will there be a vaccine for the infodemic?"