One of the biggest failings of engaging youth audience is the lack of readiness to properly consult and engage with young people to develop a message.
Read more "Why Telling Won’t Cut it with a Youth Audience"We now have a generation of young people for whom all context has changed – so how do we create content for Generation Covid?
Read more "Creating content for Generation Covid – How do we get it right with a youth audience?"Why the Government have ignored young people at their peril this results season in the UK
Read more "“When you are young, they assume you know nothing”"What can we learn from the infodemic that has been as present throughout pandemic as the virus itself? This may be labelled the pandemic that flourished on poor communications. From the very nature of the way the news of the virus broke, to the conspiracy theories and false claims that have circled since. The daily […]
Read more "Will there be a vaccine for the infodemic?"Should more be done to proactively advise staff on the importance of wording?
Read more "Because Words Matter"As news media loses trust, what do younger audiences turn to for information, particularly during lockdown? Several surveys have highlighted the ongoing shift in trust that the UK has towards media, particularly when it comes to trusted information on Covid-19. Survation spoke to over 18s in the UK and found that the BBC remained the […]
Read more "How Do Gen Z and Alpha Engage With News?"After months of digesting a stack of research papers and about to get things into design…the Coronavirus struck. It was inconceivable to put this research report out and speculate on the year ahead for children and young people without contextualising everything with the pandemic in mind. Engaging Youth 2020 is out now – download here […]
Read more "Engaging Youth 2020 – Research Report on Children and Young People in the UK"We’re all feeling it let’s be honest. Whether it’s concerns over health, earning a living or simply getting the weekly shopping in, this surreal time is challenging even the chilliest amongst us. But how are young people coping? Whilst many of us have worked from home before, very few of us will have experienced home […]
Read more "Lockdown Life – Mental Wellbeing of Young People Pressed"What impact will uncertainty have on children and young people in 2020?
Read more "Uncertain times and the impact on young people"How are trends in the way young people are using technology and communicating informing your work? Ofcom just dropped their Children and Parents media use and attitudes 2019 report, a global report highlighted the challenges in UK online safety for children this week and the UK Government have just announced a number of changes to […]
Read more "What the latest data tells us about young people’s lives online"