Ever had that awkward moment when you’re asked if you’re ‘down with the kids’?

You know the one. A campaign to engage ‘the youth’ and your boss’s boss suggests ‘doing Facebook’ or ‘Snapthingy’, or even (and this is a true story) wheeling in a youth (in this case their own son) who kindly shared the ‘news’ that you can actually advertise on Facebook these days. Great, I’ll tell that […]

Read more "Ever had that awkward moment when you’re asked if you’re ‘down with the kids’?"

Well We Weren’t Expecting That…..

It was great to be shortlisted for ‘Best Internal Communications Campaign’ for our work with Birmingham Metropolitan College (BMet), in the CIPR Midlands PRide Awards. We were stoked – competition was high and the shortlist was impressive. The project genuinely created some significant results, integrating digital and offline channels and exceeded all benchmarks we’d worked […]

Read more "Well We Weren’t Expecting That….."

Trash Talk and Sales Gimmicks – WTF just happened during University Clearing?

Considering choosing a university is akin to making a big life decision like moving house and has over 100 factors that students will consider, you’d be surprised perhaps at some of the antics this year during clearing. It’s a really exciting time for higher education marketing. Your clearing strategy will build on your campaigns throughout […]

Read more "Trash Talk and Sales Gimmicks – WTF just happened during University Clearing?"