Thread & Fable is an award-winning marketing and communications consultancy. We’re small but perfectly formed to scale up to suit the needs of the clients we work with. We’ve worked closely with in-house teams, managed and collaborated with other agencies as well as delivered support on an interim and campaign basis. This means we get to work in lots of different environments and teams, keeping our thinking fresh and our work effective.

Founder Rebecca Roberts set up Thread & Fable in 2017. A Chartered Marketer with over 16 years of experience in marketing and communications, she’s worked in high performance sport as well as delivered successful student recruitment and engagement campaigns within higher education.

Passionate about youth marketing, she talks at events, delivers workshops and contributes to other blogs and podcasts on this area as well as wider marketing and communications training and support.

Read our Engaging Youth 2019 report, a review of over 40 research reports on children and young people, their lives and influences in the UK.

Just before our Engaging Youth 2020 dropped, the Covid-19 pandemic shook life as we know it. This years’ report has been edited to take into account some of the early insights on the impact of lockdown on children and young people in the UK and ask some of the questions we should consider when looking to engage youth audiences over the coming year. We hope it’s of use!

Read our Engaging Youth 2020 report.