Thread & Fable is a small agency with a big passion for integrated marketing and communications at its heart. We work as a consultancy and as coordinators of projects big and small, collaborating with in-house teams, our vast network of agencies, and pride ourselves on delivering fresh thinking to engage your audiences.

Founder, Rebecca Roberts, has over fifteen years of experience in marketing and communications, having worked predominantly within sport, education and charity sectors as well as within manufacturing, B2B and events. A Chartered Marketer with the Chartered Institute of Marketing and Member of the PRCA, she has talked at numerous events and conferences, with a passion for youth marketing and engagement as well as broader marketing and communications.

Gaining experience in the Premier League, National Governing Bodies of sport, the English Institute of Sport and British Olympic Association with Team GB, she went on to deliver successive growth in student numbers at Keele University, delivering award-winning activity in engaging with youth audiences, before founding Thread & Fable and working across sport, charity, education and B2B sectors.

“Getting to what brands stand for and truly connect with their audience is how Thread & Fable deliver value in an ever-changing sphere of marketing and communications.”

With a focus on strategy, value for money and honest feedback, we work as openly and closely as possible with our clients, making us feel part of your team.

Our latest research  Engaging Youth 2019 can be downloaded now – let us know what you think!Engaging Youth 2019 – Thread & Fable