About

Thread & Fable is an award-winning marketing and communications consultancy. Small but perfectly formed to scale up to suit the needs of the clients we work with. Thread & Fable has worked closely with in-house teams, managed and collaborated with other agencies as well as delivered support on an interim and campaign basis. This means we get to work in lots of different environments and teams, keeping our thinking fresh and our work effective.

Founder Rebecca Roberts set up Thread & Fable in 2017. A Chartered Marketer with over 18 years of experience in marketing and communications, she’s worked in high performance sport as well as delivered successful student recruitment and engagement campaigns within higher education.

Passionate about youth marketing, she began sharing insight reports to clients before turning them into free-to-access reports sharing some of the key issues youth audiences are facing to better inform marketing and communications activity to young people. Rebecca talks at events, delivers workshops, consults, blogs and hosts the Hear It Podcast on all things youth marketing and communications. You can access the Engaging Youth Reports here;